Why Marketers Can’t Afford to Ignore Baby Boomers
Topics: Trends, Targeting
Industries: Consumer Products
Publication: Nielsenwire
Date: July 19, 2010

When it comes to marketing, the focus always seems to be on youth. What are they watching… what’s trendy? As a result media companies focus on reaching consumers age 18-34 or 18-49, who spend (or have a key role in spending) billions of dollars every year. Read more…

Marketing Baby Boomers, Buying Power, Demographics

If you look around, marketers are increasing the interactivity of their sales experiences. There is a reason for it. Engaging customers in the sales process increases the likelihood that they will buy. If you can offer real, practical advice during the sales process that helps them make a better decision, so much the better.
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Response rates, personalized marketing how to increase conversion rates

Topics: Direct Mail
Publication: MarketingProfs
Date: August 3, 2010

If you want to drive traffic to your website, which media should you use?

Email delivers traffic quickly and at low cost, though open rates can be low. Social marketing shows great potential, but it takes effort to make it work. Then there are PPC, banner ads, and other online strategies, all of which deliver varying results.

But what about traditional direct mail?
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Direct Marketing direct mail, how to drive traffic to your website

Topics: Agencies, Web Analytics, Optimization, Web Sites
Publication: CMO.com
Date: March 19, 2010

Deciding what works on a Web site can be a contentious affair.

There are those on the team who think they know. There are those who know they know. And then there’s the HiPPO—the “highest paid person’s opinion.” In the end, lacking any real data or information, the HiPPO will often rule the day and decide what to do based simply on what he or she likes/thinks/believes. . .well, you get the idea. We’ve all been there. Read more…

Campaign Effectiveness Agencies, Optimization, Web Analytics, Web Sites

Using Google Analytics To Track Your Progress

If it was your New Year’s resolution to improve the effectiveness of your marketing, how do you determine if it’s working? Since one of the benefits of 1:1 print marketing is the ability to Read more…

One-to-One Marketing 1:1 print marketing, 1:1 printing campaign

Is Your Customer’s Voice Being Heard?

If you’ve been reading any of the marketing magazines lately, you’ve probably noticed the phrase “voice of the consumer” (VoC) popping up more often. VoC is an industry term for Read more…

New-Media 1:1 communication, what is VoC?