Are You Doubling Up in Your Direct Marketing Campaigns?

If you had to identify one of the most critical best practices in direct mail today, what would it be? Would it be multi-channel marketing? If not, perhaps it’s time to rethink. Read more…

Direct Marketing, Magjak Company News cross channel, direct marketing services, effective postal stategies, PURL

Direct mail marketers have weathered a challenging 24 months. A number of industry related obstacles including the increases in postal rates have had a significant effect on direct mail campaigns. Direct mail marketers and service providers have risen to the tough economic conditions by developing new strategic techniques and Read more…

One-to-One Direct Marketing/Variable Data, Print Production, Mailing & Fulfillment direct mail, direct mail marketing, effective postal stategies, future of direct mail, trigger based mailings