Reprinted from the Westchester/Fairfield County Business Journal

In the old days, Club ABC Tours mailed out thick booklets filled with travel packages, hoping members would flip through and book a trip.

Now, the Bloomfield, N.J.-based travel club has a new way of marketing, thanks to Port Chester-based creative marketing and production services company Magjak. Read more…

Case Studies, Data, Direct Marketing, Magjak direct, One-to-One Direct Marketing/Variable Data, Print Production, Mailing & Fulfillment, Web-to-Print cross channel, digital printing, direct mail, direct mail marketing, direct marketing services, print-on-demand, PURL

Are You Doubling Up in Your Direct Marketing Campaigns?

If you had to identify one of the most critical best practices in direct mail today, what would it be? Would it be multi-channel marketing? If not, perhaps it’s time to rethink. Read more…

Direct Marketing, Magjak Company News cross channel, direct marketing services, effective postal stategies, PURL

The world continues to get more personal. From clothing to footwear and more, consumers are offered a variety of choices to concentrate on our special interests while sifting out the irrelevant.

Personalized, custom-publishing has hit the print world too.

Read more…

One-to-One Direct Marketing/Variable Data direct marketing services, personalized magazine, personalized news, personalized Web pages