Topics: Direct Mail
Publication: MarketingProfs
Date: August 3, 2010

If you want to drive traffic to your website, which media should you use?

Email delivers traffic quickly and at low cost, though open rates can be low. Social marketing shows great potential, but it takes effort to make it work. Then there are PPC, banner ads, and other online strategies, all of which deliver varying results.

But what about traditional direct mail?
Read more…

Direct Marketing direct mail, how to drive traffic to your website

Topics: Direct mail, ROI
Publication: Target Marketing
Date: January 20, 2010

In the world of database marketing, there’s no such thing as too much data. However, on the mail piece, there certainly is—as prospects can suddenly turn unresponsive and uptight if they see too much familiarity in the mail piece.

“Within the context of a direct mail piece, the key to using data points is to not overdo it,” states Lisa Freeman , senior vice president of client strategy at Merkle. Here are a few tips to make sure you don’t leverage too much data. Read more…

Direct Marketing direct mail, ROI

Topics: Direct mail, personalized URLS
Publication: DMNews
Date: January 18, 2010

Following a punishing year for the US auto industry, car manufacturers are refining their marketing efforts to place more emphasis on reaching new and existing customers. The laser-targeted messaging often includes regional campaigns. The reason is simple: Despite smaller budgets, savvy car marketers know that in a challenging, competitive marketplace, they need to make marketing dollars go farther with precise messages. Read more…

Direct Marketing, One-to-One Direct Marketing/Variable Data direct mail, personalized URLS

Reprinted from the Westchester/Fairfield County Business Journal

In the old days, Club ABC Tours mailed out thick booklets filled with travel packages, hoping members would flip through and book a trip.

Now, the Bloomfield, N.J.-based travel club has a new way of marketing, thanks to Port Chester-based creative marketing and production services company Magjak. Read more…

Case Studies, Data, Direct Marketing, Magjak direct, One-to-One Direct Marketing/Variable Data, Print Production, Mailing & Fulfillment, Web-to-Print cross channel, digital printing, direct mail, direct mail marketing, direct marketing services, print-on-demand, PURL

Direct mail marketers have weathered a challenging 24 months. A number of industry related obstacles including the increases in postal rates have had a significant effect on direct mail campaigns. Direct mail marketers and service providers have risen to the tough economic conditions by developing new strategic techniques and Read more…

One-to-One Direct Marketing/Variable Data, Print Production, Mailing & Fulfillment direct mail, direct mail marketing, effective postal stategies, future of direct mail, trigger based mailings