Topics: Cross-media Campaign, Data Analytics, Data Segmentation, Data Cleansing, Direct Marketing, Email Marketing, Personal Micro Sites
Publication: DM News
Date: February 1, 2010

The Direct Marketing Association hires Magjak to help increase tradeshow attendance. It enlisted printing company Magjak to help it individually target potential attendees with a cross-media campaign. For the full story in DM News, see: Creative solutions from Hargray, DMA and College America.

Cross-media campaign, Magjak Company News, data analytics, data segmentation, personal micro sites cross-media marketing, data analytics, data cleansing, data segmentation

If you look carefully at your customer database, you will most likely find a high number of duplicates. What are these duplicates costing you? More than you might think.

Creating duplicates is easy. All a customer must do is contact or order from you more than once. Enter the human element—a missing period, an alternate spelling or any oversight at all. Now, you have a new entry. Or you may be using different data sources that don’t synchronize; for instance one data source for CRM needs, one for sales and one for marketing.

What are the consequences?

Your print and mailing costs go up. You only need to mail your postcard, your flyer or your catalog once. Duplicates cost you money. Not to mention the Read more…

Data, Magjak Company News data cleansing, duplicate records, duplicate records solutions