Direct Marketing Association Hires Magjak

Topics: Cross-media Campaign, Data Analytics, Data Segmentation, Data Cleansing, Direct Marketing, Email Marketing, Personal Micro Sites
Publication: DM News
Date: February 1, 2010

The Direct Marketing Association hires Magjak to help increase tradeshow attendance. It enlisted printing company Magjak to help it individually target potential attendees with a cross-media campaign. For the full story in DM News, see: Creative solutions from Hargray, DMA and College America.

Cross-media campaign, Magjak Company News, data analytics, data segmentation, personal micro sites cross-media marketing, data analytics, data cleansing, data segmentation