There is no question that personalized printing works. When done properly, it increases response rates, increases revenue per sale and increases customer loyalty. So how do you know you’re doing it properly? You take critical components of your campaign, such as creative, marketing message and database, and test them. This is what one financial institution did, and it reaped long-term benefits.
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Marketing, data analytics boost variable printing results, market testing

Topics: Cross-media Campaign, Data Analytics, Data Segmentation, Data Cleansing, Direct Marketing, Email Marketing, Personal Micro Sites
Publication: DM News
Date: February 1, 2010

The Direct Marketing Association hires Magjak to help increase tradeshow attendance. It enlisted printing company Magjak to help it individually target potential attendees with a cross-media campaign. For the full story in DM News, see: Creative solutions from Hargray, DMA and College America.

Cross-media campaign, Magjak Company News, data analytics, data segmentation, personal micro sites cross-media marketing, data analytics, data cleansing, data segmentation