Topics: Variable data direct mail campaign, One-to-one marketing services, Variable data print (VDP)
Publication: Target Marketing
Date: November 2009

Target Marketing, an authoritative source for strategies and solutions for profitable direct marketing, published a case study highlighting Magjak’s solution for Club ABC Tours. Objective: Acquire new members and generate bookings among current customers. For the full story, see: Nuts & Bolts - Case Study : Club ABC Tours Finds ROI in VDP.

Direct Marketing, Magjak Company News, One-to-One Direct Marketing/Variable Data direct mail campaign, one-to-one marketing services, variable data, VDP

Topics: Direct mail, personalized URLS
Publication: DMNews
Date: January 18, 2010

Following a punishing year for the US auto industry, car manufacturers are refining their marketing efforts to place more emphasis on reaching new and existing customers. The laser-targeted messaging often includes regional campaigns. The reason is simple: Despite smaller budgets, savvy car marketers know that in a challenging, competitive marketplace, they need to make marketing dollars go farther with precise messages. Read more…

Direct Marketing, One-to-One Direct Marketing/Variable Data direct mail, personalized URLS

Beyond Name Personalization: Tactics That Can Work for You in 2010

If you look around you, personalization is everywhere. It’s in your e-mail inbox. It’s your name on a catalog. It’s the customized coupons printed on your grocery store receipt. But what makes personalization actually work? This is a critical question for marketers, especially if they are going to put that personalization into print. Read more…

Direct Marketing, One-to-One Direct Marketing/Variable Data marketing and personalization, personalization

Are Your Marketing Campaigns Driving Results and
Are You Tracking Them All with Response Metrics?

When it comes to variable-content direct marketing, or any type of marketing, it’s all about measuring response. Is the approach working? If so, why? If not, why not? What can you learn from the response metrics to help you improve the campaign for next time? Read more…

Direct Marketing, One-to-One Direct Marketing/Variable Data direct marketing campaigns, marketing campaigns, measuring response, response metrics, tracking results, variable-content direct marketing

Today’s marketing campaigns prove to be even more effective when personalization and follow up are part of the plan.

Every year, the Print on Demand Initiative releases a new set of case studies. In this year’s crop, there are some really terrific ones Read more…

One-to-One Direct Marketing/Variable Data personalized mailing, personalized marketing

A valuable lesson on the elements
of a successful multi-channel campaign.

Want to energize your company’s next campaigns? Add demographic or psychographic segmentation and personalization. Want to energize your campaigns even more? Combine print with other media to amplify its effect. The most common cross-media campaigns these days are Read more…

One-to-One Direct Marketing/Variable Data branding across all media, strategic media application