Topics: Integrated Marketing Campaign, Direct Mail, E-mail Marketing, Mobile Marketing, Marketing Loyalty Programs
Publication: DeliverMagazine.com
Date: June 29, 2010

As pizza chains go, zpizza International may not be the largest — but it’s working furiously to ensure that its links to its customers are among the strongest in the business. Hoping to seize on the benefits of repeat customers, the California-based pizza maker recently created an integrated marketing campaign combining direct mail, e-mail and mobile to entice consumers to join its ztribe loyalty club.
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Direct Marketing, Integrated Marketing Campaign, email marketing Integrated Marketing Campaign

Do you include tear-off response cards or other forms in your direct marketing pieces? Do you send them blank or do you pre-fill them with information from your database?

If you are sending forms blank, you are leaving money on the table. Why? Because the more steps recipients must take to respond to your offer, the less likely they are to do it. Conversely, the easier you make it for them to drop the card in the mail, the more likely they are to respond.
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Data, Direct Marketing, Marketing boost response rates, variable data mailing

Topics: Direct Mail
Publication: MarketingProfs
Date: August 3, 2010

If you want to drive traffic to your website, which media should you use?

Email delivers traffic quickly and at low cost, though open rates can be low. Social marketing shows great potential, but it takes effort to make it work. Then there are PPC, banner ads, and other online strategies, all of which deliver varying results.

But what about traditional direct mail?
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Direct Marketing direct mail, how to drive traffic to your website

Topics: Management, Strategy
Publication: Chief Marketing Technologist
Date: April 26, 2010

Marketing has been flooded with a deluge of marketing technologies. Marketing technology isn’t just software you buy — it’s also software you create. Web applications, widgets, Facebook apps, iPhone apps, Android apps, interactive ads, the semantic web, and even Read more…

Direct Marketing, microsites marketing management, marketing stategy

Topics: Personalized Marketing, Direct Mail
Publication: The New York Times
Date: January 25, 2010

Colleges are using direct mail to increase applicant pools.

RICHMOND, Va. — Over the last few years, the tiny College of Saint Rose in Albany has seen applications increase at least 25 percent annually, minority admissions rise and its standing in the U.S. News and World Report rankings climb more than 20 rungs.

Its secret? Lifting a page from the marketing playbook of credit card companies. Read more…

Data, Direct Marketing direct marketing examples, proof that direct marketing works

Topics: Variable data direct mail campaign, One-to-one marketing services, Variable data print (VDP)
Publication: Target Marketing
Date: November 2009

Target Marketing, an authoritative source for strategies and solutions for profitable direct marketing, published a case study highlighting Magjak’s solution for Club ABC Tours. Objective: Acquire new members and generate bookings among current customers. For the full story, see: Nuts & Bolts - Case Study : Club ABC Tours Finds ROI in VDP.

Direct Marketing, Magjak Company News, One-to-One Direct Marketing/Variable Data direct mail campaign, one-to-one marketing services, variable data, VDP