There is no question that targeted, one-to-one direct marketing works when planned and executed properly. Response rates, revenue per sale and customer loyalty can all increase. So how do you know you’re executing a one-to-one campaign properly? Start by taking critical components of your campaign, such as creative, marketing message and database, and test them. This is what one financial institution did, and it reaped long-term benefits.

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Data, Direct Marketing, Magjak direct, One-to-One Direct Marketing/Variable Data, Print Production, Mailing & Fulfillment

Reprinted from the Westchester/Fairfield County Business Journal

In the old days, Club ABC Tours mailed out thick booklets filled with travel packages, hoping members would flip through and book a trip.

Now, the Bloomfield, N.J.-based travel club has a new way of marketing, thanks to Port Chester-based creative marketing and production services company Magjak. Read more…

Case Studies, Data, Direct Marketing, Magjak direct, One-to-One Direct Marketing/Variable Data, Print Production, Mailing & Fulfillment, Web-to-Print cross channel, digital printing, direct mail, direct mail marketing, direct marketing services, print-on-demand, PURL