There is no question that targeted, one-to-one direct marketing works when planned and executed properly. Response rates, revenue per sale and customer loyalty can all increase. So how do you know you’re executing a one-to-one campaign properly? Start by taking critical components of your campaign, such as creative, marketing message and database, and test them. This is what one financial institution did, and it reaped long-term benefits.

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Data, Direct Marketing, Magjak direct, One-to-One Direct Marketing/Variable Data, Print Production, Mailing & Fulfillment

Reprinted from the Westchester/Fairfield County Business Journal

In the old days, Club ABC Tours mailed out thick booklets filled with travel packages, hoping members would flip through and book a trip.

Now, the Bloomfield, N.J.-based travel club has a new way of marketing, thanks to Port Chester-based creative marketing and production services company Magjak. Read more…

Case Studies, Data, Direct Marketing, Magjak direct, One-to-One Direct Marketing/Variable Data, Print Production, Mailing & Fulfillment, Web-to-Print cross channel, digital printing, direct mail, direct mail marketing, direct marketing services, print-on-demand, PURL

With all the negative news in the media, it may be refreshing to read something that is positive and beneficial to your business. The bright side to slower times is that you are able to do something constructive by attending to those essential tasks that you have been putting on the back burner. One essential Read more…

Print Production, Mailing & Fulfillment cleaning customer database, data integration, how to purge duplicate entries in database

As of May 11, 2009, the USPS will adjust prices on mailing services for First-Class Mail, Standard Mail, Periodicals, Package Services and Special Services. The average increase by class of mail is either at or below the rate of inflation as measured by the Consumer Price Index. Read more…

Print Production, Mailing & Fulfillment new postal rates 2009

Direct mail marketers have weathered a challenging 24 months. A number of industry related obstacles including the increases in postal rates have had a significant effect on direct mail campaigns. Direct mail marketers and service providers have risen to the tough economic conditions by developing new strategic techniques and Read more…

One-to-One Direct Marketing/Variable Data, Print Production, Mailing & Fulfillment direct mail, direct mail marketing, effective postal stategies, future of direct mail, trigger based mailings

With the cost of postage increasing on May 11, 2009, companies will need to be more vigilant than ever when scrutinizing postage costs. A conscientious effort to cut wasteful postal spending in a challenged economy is essential to save money. One step to cut postage costs is an analysis of postal statistics. These are facts that every company needs to know.
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Print Production, Mailing & Fulfillment cleaning mail lists, save on postage