Do you include tear-off response cards or other forms in your direct marketing pieces? Do you send them blank or do you pre-fill them with information from your database?

If you are sending forms blank, you are leaving money on the table. Why? Because the more steps recipients must take to respond to your offer, the less likely they are to do it. Conversely, the easier you make it for them to drop the card in the mail, the more likely they are to respond.
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Data, Direct Marketing, Marketing boost response rates, variable data mailing

Topics: Personalized Marketing, Direct Mail
Publication: The New York Times
Date: January 25, 2010

Colleges are using direct mail to increase applicant pools.

RICHMOND, Va. — Over the last few years, the tiny College of Saint Rose in Albany has seen applications increase at least 25 percent annually, minority admissions rise and its standing in the U.S. News and World Report rankings climb more than 20 rungs.

Its secret? Lifting a page from the marketing playbook of credit card companies. Read more…

Data, Direct Marketing direct marketing examples, proof that direct marketing works

Topics: 1:1 Marketing, 1:1 campaign, Personalized Marketing
Publication: Printing News
Date: January 10, 2010

Printing News, took a closer look “under the hood” at the mechanics that Magjak implemented for the successful 1:1 marketing campaign for Club ABC Tours. For the full story, see: Magjak’s ABC Tours Campaign: Digging Deeper for Best Practices

Cross-media campaign, Data, Magjak Company News, Web-to-Print 1:1 marketing, 1:1 marketing campaign

Topics: Direct mail marketing
Publication: The Wall Street Journal
Date: January 12, 2010

Despite Prevalence of Digital Media, Entrepreneurs Find Old Fashioned Direct Mailings Still Key to Winning Customers

Looking to cut costs amid the recession, Alicia Settle initially thought it would be a good idea to eliminate her company’s annual direct mailing.

Spending about $20,000 on the personally signed letters, which offered customers a discount on early orders, seemed indulgent for Per Annum Inc., which sells city diaries, albums, and planners in the struggling corporate gift market. But after swapping snail mail for email last year, Ms. Settle saw a 25% drop in early orders compared with the same period the previous year.
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Data, Direct Marketing direct mail marketing benefits

There is no question that targeted, one-to-one direct marketing works when planned and executed properly. Response rates, revenue per sale and customer loyalty can all increase. So how do you know you’re executing a one-to-one campaign properly? Start by taking critical components of your campaign, such as creative, marketing message and database, and test them. This is what one financial institution did, and it reaped long-term benefits.

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Data, Direct Marketing, Magjak direct, One-to-One Direct Marketing/Variable Data, Print Production, Mailing & Fulfillment

Reprinted from the Westchester/Fairfield County Business Journal

In the old days, Club ABC Tours mailed out thick booklets filled with travel packages, hoping members would flip through and book a trip.

Now, the Bloomfield, N.J.-based travel club has a new way of marketing, thanks to Port Chester-based creative marketing and production services company Magjak. Read more…

Case Studies, Data, Direct Marketing, Magjak direct, One-to-One Direct Marketing/Variable Data, Print Production, Mailing & Fulfillment, Web-to-Print cross channel, digital printing, direct mail, direct mail marketing, direct marketing services, print-on-demand, PURL