Topics: 1:1 Marketing, 1:1 campaign, Personalized Marketing
Publication: Printing News
Date: January 10, 2010

Printing News, took a closer look “under the hood” at the mechanics that Magjak implemented for the successful 1:1 marketing campaign for Club ABC Tours. For the full story, see: Magjak’s ABC Tours Campaign: Digging Deeper for Best Practices

Cross-media campaign, Data, Magjak Company News, Web-to-Print 1:1 marketing, 1:1 marketing campaign

Topics: Direct mail trends, Targeted Marketing
Publication: Target Marketing
Date: January 27, 2010

An increase in mobile opportunities, the death of the digital agency and targeted online display improvements are just three of 10 digital marketing trends Bruce Biegel discussed at a recent Direct Marketing Club of New York luncheon.

Biegel, managing director of the Winterberry Group, a New York City-based advertising and marketing strategic consulting firm, outlined the following 10 trends he suggests marketers and marketing suppliers stay on top of this year: Read more…

Direct Marketing, Web-to-Print direct marketing trends, targeted marketing

Putting Multi-Channel Marketing to Work for Your Company

According to research from InfoTrends, between 247 and 3,000 marketing messages bombard the average consumer each day. How do you make sure your message is the one that cuts through the clutter? Increasingly, the answer is multi-channel marketing. Read more…

Direct Marketing, Web-to-Print multi-channel communications, multi-channel marketing

Reprinted from the Westchester/Fairfield County Business Journal

In the old days, Club ABC Tours mailed out thick booklets filled with travel packages, hoping members would flip through and book a trip.

Now, the Bloomfield, N.J.-based travel club has a new way of marketing, thanks to Port Chester-based creative marketing and production services company Magjak. Read more…

Case Studies, Data, Direct Marketing, Magjak direct, One-to-One Direct Marketing/Variable Data, Print Production, Mailing & Fulfillment, Web-to-Print cross channel, digital printing, direct mail, direct mail marketing, direct marketing services, print-on-demand, PURL

Collateral development and production can be expensive. According to Caslon, 500 billion pages of marketing collateral are being produced annually – that’s a total retail value equal to $30 billion annually.

However, the visible part of the cost of collateral – the printing – is just the tip of the iceberg. In fact, printing accounts for only 14% of the total cost, while the balance is spent on the processes to support it.

As an example, research show that 31% of printed material becomes obsolete and is thrown away.

Read more…

Web-to-Print how to do more with less, Web2Print, What is Web-to-print?