This week we packed and mailed over 8,000 consumer products for a Fortune organization. Products you’d recognize. Products that millions of consumers use each week. Consumers like you.

Here’s a big “thanks” for putting your trust in Magjak for your product testing and surveys. Much appreciated. If you have products that need to be carefully packed, with or without personalized cover letters, surveys or what not, then you need to call upon the Magjak team!

Now on to the next project.

Magjak Company News

Topics: E-mail Content Personalization, Personalized E-mail Campaigns
Publication: DMNews
Author: Pete Olson, VP of product management for Amadesa
Date: August 3, 2010

Marketers have long had the ability to deliver targeted, personalized e-mail campaigns. Techniques such as list segmentation, subject line testing, text personalization and other custom campaign settings (triggering an e-mail based on a cart abandonment, for example) are all techniques that improve engagement and e-mail click-through rates.
Read more…

Campaign Effectiveness, personalized marketing E-mail Content Personalization, personalized e-mail campaigns

Topics: Integrated Marketing Campaign, Direct Mail, E-mail Marketing, Mobile Marketing, Marketing Loyalty Programs
Publication: DeliverMagazine.com
Date: June 29, 2010

As pizza chains go, zpizza International may not be the largest — but it’s working furiously to ensure that its links to its customers are among the strongest in the business. Hoping to seize on the benefits of repeat customers, the California-based pizza maker recently created an integrated marketing campaign combining direct mail, e-mail and mobile to entice consumers to join its ztribe loyalty club.
Read more…

Direct Marketing, Integrated Marketing Campaign, email marketing Integrated Marketing Campaign

There is no question that personalized printing works. When done properly, it increases response rates, increases revenue per sale and increases customer loyalty. So how do you know you’re doing it properly? You take critical components of your campaign, such as creative, marketing message and database, and test them. This is what one financial institution did, and it reaped long-term benefits.
Read more…

Marketing, data analytics boost variable printing results, market testing

Do you include tear-off response cards or other forms in your direct marketing pieces? Do you send them blank or do you pre-fill them with information from your database?

If you are sending forms blank, you are leaving money on the table. Why? Because the more steps recipients must take to respond to your offer, the less likely they are to do it. Conversely, the easier you make it for them to drop the card in the mail, the more likely they are to respond.
Read more…

Data, Direct Marketing, Marketing boost response rates, variable data mailing

Proven Marketing Tactics Used by Amazon.com and Netflix are Now Available to You

Fact #1: It costs 5 to 10 times more to acquire a customer than to keep one
Fact #2: The average consumer is bombarded with over 3,000 marketing messages per day

Let’s face it - if you’re a marketer, you’ve got a tough job these days! From generating awareness to generating leads to generating revenue, you have your hands full. And everyone is watching. Read more…

Marketing, ROI, Response rates how to increase response, ROI