Conde Nast Uses Magjak’s Print On Demand Services To Create New Revenue Stream

WESTCHESTER, December 2007 – Magjak was selected by Cartoonbank, a division of Conde Nast, and Ink Media, an organization that licenses and resells images, to provide POD fulfillment services for note cards depicting cartoons and vintage covers from The New Yorker magazine. Cartoonbank has an impressive database of over 85,000 single-pane cartoons and covers from The New Yorker spanning over 85 years. Customers can order cards with cartoons or covers of their choice online and Magjak will process the order and deliver it within 24-36 hours.

“We are very excited to be at the forefront of the print on demand revolution,” said Bruce Browning, President of Magjak. “This is a demonstration of how new digital printing technology is being used to fulfill existing buying needs in an entirely different way — and creating new revenue streams for our customers and ourselves in the process.”

For businesses, these very funny and profession-specific cartoon cards are an ideal way to connect with existing customers, new prospects or lapsed contacts. Professionals such as dentists, doctors, veterinarians, physical therapists, or even yoga instructors, can deliver a bit of humor to their customers while also promoting their services. Banks, restaurants, department stores and other retail outlets can also use these cards as marketing tools to strengthen old relationships and make new ones.

“The beauty of POD is that a customer, from the comfort of their own home or office, can order material with a variety of different visuals or messages, in full color, with no minimum quantity, and get it processed and delivered in a very short period of time,” says Browning. “In a bigger sense, print on demand is also the way to go for the times we live in today. It is environmentally sound because it eliminates the need to destroy hundreds or thousands of unsold or unused printed material. In addition, businesses and retailers no longer need to maintain a large physical inventory of printed collateral, which translates into huge cost savings.”

About Conde Nast
Conde Nast is a worldwide magazine publishing company based in New York City. It publishes a variety of magazines focused on a particular area of interest including lifestyles, travel, food and home culture. Magazines in its portfolio include Vogue, W, Glamour, Allure, Self, GQ, Details, Architecture Digest, Modern Bride, Gold Digest, Gourmet, Conde Nast Traveller, Wired, Vanity Fair and The New Yorker.

About Magjak
Magjak is an award-winning direct marketing and production organization, specializing in one-to-one communications. As a leader in creating breakthrough direct marketing and print-production solutions for customers across the country, Magjak integrates everything from one-to-one marketing methods to customized web-to-print portals to award-winning printing technologies that enable customers to target and reach their customers with customized, highly relevant messages that produce bottom line results.