Alliance Bernstein Relies on Magjak’s Print on Demand Services to Create a Great First Impression

WESTCHESTER, January 2008 – Alliance Bernstein relies on Magjak’s Print on Demand services to provide a quick, classy and effective way of introducing new hires and changes in personnel to their brokers and clients — through announcement cards. These attractive, full-color, 7”x5” postcards are usually generated, printed and mailed by Magjak in under 36 hours.

“This all-digital workflow is something that is very easy to set up and maintain at Magjak,” says Bruce Browning, Magjak’s President. “We can guarantee our clients, speed, quality and reliability."

The postcards, which have the person’s photograph and contact information, provide customers a handy reference card. For the associates featured in the cards, it is a nice way of making contact with their customers and colleagues.

Print on demand (POD), which utilizes the latest digital printing technology, is ideal for jobs that require full-color, high-quality fast turn around. In addition, Magjak’s print-on-demand services allow for personalization and targeted one-to-one marketing, which is proven to increase response rates, readership and information retention.

About Alliance Bernstein
Alliance Bernstein L.P. is one of the largest publicly traded global asset management firms in the world with approximately $800 billion in assets under management at December 31, 2007. Alliance Bernstein provides diversified, global investment management services that include growth and value equities, blend strategies and fixed income services to institutional, high net worth and retail clients worldwide. Additionally, through its Sanford C. Bernstein & Co., LLC (“Bernstein LLC”) subsidiary, Alliance Bernstein provides in-depth research, portfolio strategy, trading and brokerage-related services.

About Magjak
Magjak is an award-winning direct marketing and production organization, specializing in one-to-one communications. As a leader in creating breakthrough direct marketing and print-production solutions for customers across the country, Magjak integrates everything from one-to-one marketing methods to customized web-to-print portals to award-winning printing technologies that enable customers to target and reach their customers with customized, highly relevant messages that produce bottom line results.