Variable Data Printing
Boost Response and Increase Loyalty By Being Relevant
Today's variable data and personalization capabilities allow you to vary text and images, and even different document layouts, as a way to make closer and more relevant connections with your audience. To be on target with your offers. The goal: getting personal and relevant with your audience to increase readership, response and evoke faster action. It all leads to ROI.
What Does All of This Mean for You?
Magjak's personalization/variable data direct marketing services give your organization unprecedented power to communicate on a higher, more relevant and response-driven level with:
- Unlimited versions of documents, product catalogs, booklets, sales brochures, training material and more by altering images, text and colors. Each communication touch, print or digital, is unique and relevant to each recipient and produced on demand
- Direct mail, email and Web landing pages with dynamic content which appeals to each recipient
- Stunning effects using personalization
Here's a personalized, multi-channel campaign for the Direct Marketing Association's NCDM event. Our task was to help drive traffic to their event. We started by segmenting their customer and prospect file and then matched relevent conference sessions to each segment. This is a good example of a multi-channel campaign that included both print and digital channels.
Magjak services rendered in this campaign included:
- Strategy and conceptualization
- Design of print, email and Web page
- Video production
- Personalized landing page with variable content
- Personalized direct mail
- Personalized email
- QR codes leading to a video
- Tracking
Got Questions? We've Got Answers
What exactly is "personalization"? Basically "Dear Bob"?
Personalization can go from simple to complex. On the simple side of the spectrum you can use name personalization, in any font type and layout that you can imagine. Put names in curves, on background images and even spell names using snowflakes in the sky. Kind of cute and eye-catching, but pretty short lived and lacking in message relevancy.
Real personalization that drives revenue results comes in the form of subtle content that happens to be highly targeted to each recipient based on specific information about you, such as transaction history.
If I own a sports store and you're one of my customers and I know you are a tennis fan based on your transaction history with me, then the chances of me generating revenue from you with tennis-related items is much greater than if I just talk to you like all my customers. So I can now promote, in my emails, direct mail and other communications, sales on tennis balls, clothing and tennis events for example.
Sound obvious, right? It is, but it isn't so easy when you have thousands or hundreds of thousands of customers and thousands of products to offer. How do you personalize 50,000 emails, direct mailers and web pages at once with 200 different possible products…in one outbound campaign? And then track it all?
In comes Magjak.
Wow. Sounds pretty cool. Is personalization expensive?
Variable data / personalization can be simple or complex. You can start small and grow from there. Magjak makes it easy to get into the game of targeted, personalized direct marketing. Just give us a shout at (914) 468-7052.
Can I use personalization tactics in other channels, such as email and Web?
You sure can. Magjak's variable data / personalization services are available in print, email and Web. All integrated and all trackable. Magjak
What's the best way to get started with personalization?
Show us your recent marketing campaigns and we'll show you what can be done to upgrade those campaigns with some Magjak personalization. Or let's get together and brainstorm to come up with something from scratch.