Our Work
Pop2Life - Disney
Pop2Life for Disney turned to Magjak to develop a direct mail letter to incentivize high schools throughout the U.S. to take part in a photo and video voting project.
Program Snapshot:
Magjak developed a mailing that was match-mailed to two sets of contacts in each of 30,000 schools nationwide. Each letter was personalized and presented on high quality letterhead paper stock. Magjak used offset presses to print the letter and matching envelopes and then personalized each with names and addresses for both recipients. The mailing was done to maximize efficiency which resulted in a per-piece postage cost of just 25 cents each. The entire project was printed, processed and mailed within three days of final client approval.
- “Program of interest” text on the front
- Text on the back of the mailer
- A personalized gift certificate
- Pre-filled in business reply card for ease of response
Services Provided
- Variable data printing
- Print on-demand
- Database append and verification
- Mailing fulfillment
Results
Pop2Life indicated that the project was a” HUGE success.”