Printing Company New York - Magjak Printing Company Case Studies

noreply@blogger.com (Magjak) — Thu, 29 Oct 2009 04:29:00 +0000

Pop2Life for Disney Consumer Marketing Campaign
Pop2Life for Disney turned to Magjak to develop a direct mail letter to incentivize high schools throughout the U.S. to take part in a photo and video voting project.

Program Snapshot
Magjak developed a mailing that was match-mailed to two sets of contacts in each of 30,000 schools nationwide. Each letter was personalized and presented on high quality letterhead paper stock. Magjak used offset presses to print the letter and matching envelopes and then personalized each with names and addresses for both recipients. The mailing was done to maximize efficiency which resulted in a per-piece postage cost of just 25 cents each. The entire project was printed, processed and mailed within three days of final client approval.

Services Provided

Variable data printing
Print on-demand
Database append and verification
Mailing fulfillment

The Results
Pop2Life indicated that the project was a” HUGE success.”

noreply@blogger.com (Magjak) — Thu, 29 Oct 2009 04:10:00 +0000

Leeway Construction Management Corp. Marketing Campaign
Leeway Construction Management Corp. contacted Magjak to create a lasting first impression in order to stand out in a crowded residential real estate construction market.

Program Snapshot
Billy Lee, President of Leeway Construction Management, desired a new company image utilizing the Leeway Family Crest and the development of a unique marketing piece to replace the traditional business card. The goal of the new branding was to represent the quality image and reputation the company has established. The goal of the piece was to stand out among the plethora of business cars that are handed out every day in the construction industry in Manhattan. Billy turned to Magjak to design the logo, create a branding for the company and develop a unique piece that he could use in client meetings.

One thousand 8 x 9 (folded to 4 x 9) four color high-end promotional pieces were produced highlighting the company’s expertise in residential construction and renovation using glossy photos from completed projects, the family crest and an incorporated business card that could ultimately be removed.

Services Provided

Design
Print on-demand

The Results
Leeway Construction secured $X in new business from the piece and continues to derive new business and referrals as a result.

noreply@blogger.com (Magjak) — Thu, 29 Oct 2009 03:42:00 +0000

West Point Thoroughbreds Investors Campaign
West Point Thoroughbreds needed to identify investors for 15 two-year old
thoroughbred racehorses in a difficult economy. With 5,000 names in his database, Terry Finlay, President of West Point Thoroughbreds, turned to Magjak to develop an eye catching high quality marketing solution to his problem.

Magjak conceived, designed and produced high end glossy “photo ID cards”
for each thoroughbred detailing their attributes as well as the benefits of being a
racehorse investor. The cards were packaged together in a clear vellum envelope
for maximum impact and were mailed to the West Point Thoroughbred’s database

Services Provided

Design
Variable data printing
Print on-demand
Database append and verification
Mailing fulfillment

The Results
Seventy percent of the investment shares of the horses highlighted were purchased
and only five of the 15 horses have investment shares remaining. The client
considered this the most successful campaign they have ever done especially
given the slow economy.

noreply@blogger.com (Magjak) — Wed, 09 Sep 2009 21:19:00 +0000

Club ABC Tours Cross Media Campaign
Club ABC Tours increases membership, revenue and leads with cross-media campaign garnering Magjak with Best-of-the-Best Contest, Xerox Premier Partners Global Network

The Challenge
Club ABC Tours, located in northern New Jersey, is one of the largest private travel clubs in the world. For a small membership fee ($30/year, $35/2 years, $60/3 years), they provide their clients with discounted tour packages to more than 250 global destinations.

When Club ABC Tours was ready to develop a direct marketing campaign, they approached 1:1 expert Magjak, located in nearby Port Chester, NY. Their task— to develop a piece that would encourage referrals, acquire new members and increase travel among existing clients.

The Solution
No stranger to the world of personalized marketing materials, Magjak outlined an in-depth recommended course of action for their client.

First they had to acquire their mailing database, which they accomplished using data mining techniques to isolate the high-value customers and prospects. They then worked to create an emotionally appealing message, complete with variable-content and personalization, communicated via cross-media direct marketing channels including print, e-mail and the Web.

The printed piece was a single-fold mailer printed on 100 lb. uncoated Color Xpressions® stock using a Xerox® iGen4™ Press driven by a Creo® print server. The personalization featured on both the cover and interior was powered by XMPie®.

The Benefits

The campaign was a huge success. Just one month after launch, Club ABC Tours acquired 142 new members—resulting in $4,343 in membership revenue—in addition to 98 referrals and 31 new customer leads. But the real success was found in the number of trips they were able to schedule. During the same 30-day interval, Club ABC Tours booked 180 total passengers, generating $437,288 in revenue.

Magjak has also benefited from the piece. Club ABC Tours was so happy with the results that they commissioned a second campaign. Inspired, Magjak is also looking into replacing their current static brochure with an application leveraging this variable- data-driven strategy.

For samples and more information, please contact:

Bruce Browning
914.468.7052
bruce.browning@magjak.com

noreply@blogger.com (Magjak) — Wed, 09 Sep 2009 20:59:00 +0000

Reed Exhibitons Multi-Channel Solution
Reed Exhibitons contacted Magjak to increase tradeshow attendance. As part of the multi-channel solution, Magjak was called upon to produce a complete cross-channel marketing campaign targeted to 24 different segments within the food and hospitality industry.

Program Snapshot:
For each of the 24 segments, text, images and offers varied to create the most relevant message to the recipient. Segments included chefs, restaurant owners and caterers.

A total of 52,000 direct mailers were produced, along with 22,800 emails. Both the direct mail and email contained a personalized URL that allowed each recipient to register to the tradeshow.

Services Provided:

Variable data printing
Variable data email
Print on-demand
Database append and verification
Custom Web programming & third party integration

Results:
The program was considered very successful by the client and attendance was the highest the year this campaign ran since 2005.

noreply@blogger.com (Magjak) — Wed, 09 Sep 2009 20:47:00 +0000

Katon Partners Direct Marketing Solution
Katon Partners partnered with Magjak to increase response rates from direct marketing. Katon Partners is a local healthcare marketing organization that was in need of fast, reliable printing and mailing services to keep up with its growth.

Program Snapshot:
On-demand. On time. Since partnering with Magjak, Katon is able to confidently sell more products and services, knowing that Magjak is able to produce in excess of 50,000 direct mailers per day – completely personalized and into the mail stream.

Currently, Magjak produces over one million direct mailers.

Services Provided:

Print on-demand
Telephone sales (provided by client)
Personalized email (provided by client)

Results:
In addition to Magjak’s direct mail, Katon Partners performed email and phone follow-up, achieving a whopping 5% to 10% response rate – exponentially more than static communication or single channel.

noreply@blogger.com (Magjak) — Wed, 09 Sep 2009 20:29:00 +0000

Alliance Bernstein Personalized, Print-on-demand
Alliance Bernstein came to Magjak to introduce new hires and changes in personnel to brokers and clients in a memorable, classy and effective way.

Program Snapshot:
Alliance Bernstein needed Magjak to come up with an innovative and effective way of communicating new hires and changes in personnel to their clients. Our solution, full-color 7”x5” personalized, print-on-demand announcement postcards. These attractive, digitally printed postcards include the person’s photo and contact information as well as details of the company and it’s services.

The all digital workflow allows for quick turnaround — usually in 24-36 hours. The cards serve to introduce Alliance Bernstein associates to their customers and colleagues in a way that makes a memorable first impression.

Services Provided:

Print on-demand
Variable data printing
Database append and verification
Mailing and fulfillment

Results:
The ongoing program is a hit with customers and employees. It achieves its marketing objectives — enhancing the image of the company while providing important information.

noreply@blogger.com (Magjak) — Wed, 09 Sep 2009 20:01:00 +0000

Concordia College Variable Data Marketing
Concordia College turned to Magjak to assist in increasing attendance of prospective students to specific campus recruitment events as a means of increasing admissions.

Program Snapshot:
Magjak created a variable data mailing targeted to over 2,000 local candidates. Prospective students were encouraged to respond by sending in a pre-filled in business reply card. Variable items within the mailer included:

“Program of interest” text on the front
Text on the back of the mailer
A personalized gift certificate
Pre-filled in business reply card for ease of response

Services Provided:

Variable data printing
Print on-demand
Custom perforated paper

Results:
According to the customer, they achieved the “best attendance ever” to their event; 40 of the 45 families that attended the open house were a direct result of the mailing.

noreply@blogger.com (Magjak) — Tue, 08 Sep 2009 20:17:00 +0000

Pitney Bowes Multi-Channel Solution
Pitney Bowes turned to Magjak to help increase attendance of existing clients at Open House events showcasing new technology and services.

Program Snapshot:
As part of the multi-channel solution, Magjak produced and mailed personalized direct mail and a follow up at open house eventsemail blast to key Pitney Bowes clients inviting them to an onsite open house showcasing various Pitney Bowes technologies and services. The direct mailers and emails introduced the event and directed recipients to RSVP at their own personalized web site that Magjak designed and deployed. The solution also let Pitney Bowes track and monitor clients' response to the invitation.

Services Provided:

Variable data printing
Variable data email
Print on demand
Custom web development

Results:
Within 2 hours of sending the email to 2,044 people, 27 people clicked on their personal URL link - a 32% open rate. 68 people clicked on the side links in the email to learn more about the event.

Mailing List size: 5220
Invitations distributed by hand: 2,500
Total attendees: 172
Total response was 2.2%, 340% higher than their previous static mailing.

The event was an "overwhelming success" as per the customer.

MAGJAK SOLUTION EMPOWERS PITNEY BOWES SALES REPS TO CREATE BROCHURES ONLINE FOR INDIVIDUAL CLIENTS

noreply@blogger.com (Magjak) — Tue, 24 Mar 2009 19:55:00 +0000

Pitney Bowes is the world leader in production mailing systems. They faced a very unique challenge: satisfy the demand of 150 of their own nationwide sales reps searching for a better way to speak to their customers both individually and promptly. As a trusted partner, Magjak created a breakthrough solution for Pitney Bowes by designing a web-to-print system that empowered Pitney Bowes reps to build customized brochures online in a matter or minutes. Sales reps are able to choose specific equipment as well as enter their direct contact information.

Leveraging and integrating its expertise in variable data technology, digital printing and web-to-print workflows, Magjak’s solution lets Pitney Bowes sales reps to electronically custom tailor brochures online to respond to an individual client’s needs. The solution is not only simple and effective, but also allows sales reps to personalize print presentations and collateral for greater sales impact.

“The ability to customize brochures online for individual clients underscores Pitney Bowes’ own expertise in Digital Document Delivery,” says Bruce Browning. “It not only saves time and money for Pitney Bowes and strengthens the impact of marketing collateral, but also sends the message that DMT walks the talk about digitizing business processes.”

For additional information or to put your sales & marketing collateral online, please contact Bruce Browning, President, Magjak, 114 Pearl Street, Port Chester, NY 10573. Tel: 914.939.8800 or Email: Bruce.browning@magjak.com.

About Pitney Bowes
Pitney Bowes offers mailstream software, hardware, services and solutions to help companies create, produce, distribute and manage their mail, documents and packages. Once known as the postage meter company, today Pitney Bowes does business in more than 185 countries and serves more than two million businesses of all sizes through dealer and direct operations. Pitney Bowes’ software, hardware and services integrate physical and digital communications for streamlined operations, enhanced remote commerce, precision marketing, clean and accessible data and more efficient transactions.

PITNEY BOWES USES MAGJAK MULTI-CHANNEL SOLUTION FOR 3RD ANNUAL DOCUMENT MESSAGING TECHNOLOGIES’ OPEN HOUSE

noreply@blogger.com (Magjak) — Thu, 19 Mar 2009 22:12:00 +0000

INTEGRATED DIRECT MAIL, E-MAIL AND PERSONALIZED WEB SITES ATTRACT RECORD ATTENDANCE

Magjak provided Pitney Bowes’ Document Messaging Technologies (“DMT”) Division with a multi-channel marketing solution for inviting clients to an on-site open house that showcased DMT’s ownbreakthrough solutions in document creation and production workflow.

As part of the multi-channel solution, Magjak produced and mailed personalized direct mail and a follow up email blast to key DMT clients inviting them to an onsite open house held in May 2006. The direct mails and email invitations introduced the event and directed recipients to RSVP at their own personalized web sites that Magjak designed and deployed. The solution also let DMT track and monitor clients’ response to the invitation.

This multi-channel solution showcased another dimension of Magjak’s ability to integrate print and electronic media. Magjak is already providing sales representatives of Pitney Bowes’ DMT Division with an online solution that lets them customize brochures to meet individual customer needs.

Pitney Bowes DMT Division is a world leader in production mailing systems and its Digital Document Delivery solution for electronic billing enables customers to review, manage, and pay their bills online at a single, easy to use website. Leveraging and integrating its expertise in variable data technology and digital printing, Magjak’s online solution lets DMT sales reps electronically custom tailor brochures online to respond to an individual client’s needs. The solution not only saves time and money, but also allows sales reps to personalize print presentations for greater sales impact.

“The integrated, personalized print and interactive multi-channel invitation that Magjak provided dovetails nicely with the DMT Division’s own expertise in Digital Document Delivery,” says Magjak’s President Bruce Browning. “It not only saves time and money, but also lets Pitney Bowes add that highly effective, personal digital touch in communicating with key clients.”

“Overall, the maximum number of attendees was achieved!” according to Beth Fisher Marketing Communications Manager, Pitney Bowes.

Open House Statistics:

Mailing List size: 5220
Dropped April 24, 2006

Invitations distributed by hand:

Approx. 2,500 Total: 172 attendees

30 attendees received the print invitation and attended
9 attendees received the print/email and responded online
Those 39 people brought 29 people
104 attendees received an invitation/communication from their sales person

International attendance: 30
1 - Australia
1 - Trinidad
1 – Germany
2 – Brazil
4 – Japan
6 – Philippines
8 – Canada
7 – France

Response Rates:

39/5220 = .007 x 100 = .7 Response Rate – Just the Mailing
68/5220 = .013 x 100 = 1.3 Response Rate – Mailing plus the people they brought
172/7720 = .022 x100 = 2.2 Response Rate – Total attendees vs total invitation distribution

2.2% response is 340% higher than their response of .5% for a static mailing.

About Pitney Bowes

Pitney Bowes offers mailstream software, hardware, services and solutions to help companies create, produce, distribute and manage their mail, documents and packages. Once known as the postage meter company, today Pitney Bowes does business in more than 185 countries and serves more than two million businesses of all sizes through dealer and direct operations. Pitney Bowes’ software, hardware and services integrate physical and digital communications for streamlined operations, enhanced remote commerce, precision marketing, clean and accessible data and more efficient transactions.

About Magjak

Magjak is a leader in applying advanced technology to create breakthrough solutions to printing and marketing challenges to customers across the country. We integrate web-to-print, one-to-one marketing with digital printing technologies and the Internet’s interactive capabilities to enable our customers to communicate with their customers through multiple channels with customized collateral that produces bottom line results. Magjak. It isn’t magic. It just feels like it.

For more information, please contact: Silvana at 1-914-939-8800