West Point Thoroughbreds Investors Campaign

West Point Thoroughbreds Investors Campaign West Point Thoroughbreds needed to identify investors for 15 two-year old thoroughbred racehorses in a difficult economy. With 5,000 names in his database, Terry Finlay, President of West Point Thoroughbreds, turned to Magjak to develop an eye catching high quality marketing solution to his problem. Magjak conceived, designed and produced high end glossy “photo ID cards” for each thoroughbred detailing their attributes as well as the benefits of being a racehorse investor. The cards were packaged together in a clear vellum envelope for maximum impact and were mailed to the West Point Thoroughbred’s database Services Provided Design Variable data printing Print on-demand Database append and verification Mailing fulfillment The Results Seventy percent of the investment shares of the horses highlighted were purchased and only five of the 15 horses have investment shares remaining. The client considered this the most successful campaign they have ever done especially given the slow economy.