Pitney Bowes Multi-Channel Solution

Pitney Bowes Multi-Channel Solution Pitney Bowes turned to Magjak to help increase attendance of existing clients at Open House events showcasing new technology and services. Program Snapshot: As part of the multi-channel solution, Magjak produced and mailed personalized direct mail and a follow up at open house eventsemail blast to key Pitney Bowes clients inviting them to an onsite open house showcasing various Pitney Bowes technologies and services. The direct mailers and emails introduced the event and directed recipients to RSVP at their own personalized web site that Magjak designed and deployed. The solution also let Pitney Bowes track and monitor clients' response to the invitation. Services Provided: Variable data printing Variable data email Print on demand Custom web development Results: Within 2 hours of sending the email to 2,044 people, 27 people clicked on their personal URL link - a 32% open rate. 68 people clicked on the side links in the email to learn more about the event. Mailing List size: 5220 Invitations distributed by hand: 2,500 Total attendees: 172 Total response was 2.2%, 340% higher than their previous static mailing. The event was an "overwhelming success" as per the customer.