Reed Exhibitons Multi-Channel Solution

Reed Exhibitons Multi-Channel Solution Reed Exhibitons contacted Magjak to increase tradeshow attendance. As part of the multi-channel solution, Magjak was called upon to produce a complete cross-channel marketing campaign targeted to 24 different segments within the food and hospitality industry. Program Snapshot: For each of the 24 segments, text, images and offers varied to create the most relevant message to the recipient. Segments included chefs, restaurant owners and caterers. A total of 52,000 direct mailers were produced, along with 22,800 emails. Both the direct mail and email contained a personalized URL that allowed each recipient to register to the tradeshow. Services Provided: Variable data printing Variable data email Print on-demand Database append and verification Custom Web programming & third party integration Results: The program was considered very successful by the client and attendance was the highest the year this campaign ran since 2005.