Concordia College Variable Data Marketing

Concordia College Variable Data Marketing Concordia College turned to Magjak to assist in increasing attendance of prospective students to specific campus recruitment events as a means of increasing admissions. Program Snapshot: Magjak created a variable data mailing targeted to over 2,000 local candidates. Prospective students were encouraged to respond by sending in a pre-filled in business reply card. Variable items within the mailer included: “Program of interest” text on the front Text on the back of the mailer A personalized gift certificate Pre-filled in business reply card for ease of response Services Provided: Variable data printing Print on-demand Custom perforated paper Results: According to the customer, they achieved the “best attendance ever” to their event; 40 of the 45 families that attended the open house were a direct result of the mailing.