Pop2Life for Disney Consumer Marketing Campaign

Pop2Life for Disney Consumer Marketing Campaign Pop2Life for Disney turned to Magjak to develop a direct mail letter to incentivize high schools throughout the U.S. to take part in a photo and video voting project. Program Snapshot Magjak developed a mailing that was match-mailed to two sets of contacts in each of 30,000 schools nationwide. Each letter was personalized and presented on high quality letterhead paper stock. Magjak used offset presses to print the letter and matching envelopes and then personalized each with names and addresses for both recipients. The mailing was done to maximize efficiency which resulted in a per-piece postage cost of just 25 cents each. The entire project was printed, processed and mailed within three days of final client approval. Services Provided Variable data printing Print on-demand Database append and verification Mailing fulfillment The Results Pop2Life indicated that the project was a” HUGE success.”

Leeway Construction Management Corp. Marketing Campaign

Leeway Construction Management Corp. Marketing Campaign Leeway Construction Management Corp. contacted Magjak to create a lasting first impression in order to stand out in a crowded residential real estate construction market. Program Snapshot Billy Lee, President of Leeway Construction Management, desired a new company image utilizing the Leeway Family Crest and the development of a unique marketing piece to replace the traditional business card. The goal of the new branding was to represent the quality image and reputation the company has established. The goal of the piece was to stand out among the plethora of business cars that are handed out every day in the construction industry in Manhattan. Billy turned to Magjak to design the logo, create a branding for the company and develop a unique piece that he could use in client meetings. One thousand 8 x 9 (folded to 4 x 9) four color high-end promotional pieces were produced highlighting the company’s expertise in residential construction and renovation using glossy photos from completed projects, the family crest and an incorporated business card that could ultimately be removed. Services Provided Design Print on-demand The Results Leeway Construction secured $X in new business from the piece and continues to derive new business and referrals as a result.

West Point Thoroughbreds Investors Campaign

West Point Thoroughbreds Investors Campaign West Point Thoroughbreds needed to identify investors for 15 two-year old thoroughbred racehorses in a difficult economy. With 5,000 names in his database, Terry Finlay, President of West Point Thoroughbreds, turned to Magjak to develop an eye catching high quality marketing solution to his problem. Magjak conceived, designed and produced high end glossy “photo ID cards” for each thoroughbred detailing their attributes as well as the benefits of being a racehorse investor. The cards were packaged together in a clear vellum envelope for maximum impact and were mailed to the West Point Thoroughbred’s database Services Provided Design Variable data printing Print on-demand Database append and verification Mailing fulfillment The Results Seventy percent of the investment shares of the horses highlighted were purchased and only five of the 15 horses have investment shares remaining. The client considered this the most successful campaign they have ever done especially given the slow economy.

Club ABC Tours Cross Media Campaign

Club ABC Tours Cross Media Campaign Club ABC Tours increases membership, revenue and leads with cross-media campaign garnering Magjak with Best-of-the-Best Contest, Xerox Premier Partners Global Network The Challenge Club ABC Tours, located in northern New Jersey, is one of the largest private travel clubs in the world. For a small membership fee ($30/year, $35/2 years, $60/3 years), they provide their clients with discounted tour packages to more than 250 global destinations. When Club ABC Tours was ready to develop a direct marketing campaign, they approached 1:1 expert Magjak, located in nearby Port Chester, NY. Their task— to develop a piece that would encourage referrals, acquire new members and increase travel among existing clients. The Solution No stranger to the world of personalized marketing materials, Magjak outlined an in-depth recommended course of action for their client. First they had to acquire their mailing database, which they accomplished using data mining techniques to isolate the high-value customers and prospects. They then worked to create an emotionally appealing message, complete with variable-content and personalization, communicated via cross-media direct marketing channels including print, e-mail and the Web. The printed piece was a single-fold mailer printed on 100 lb. uncoated Color Xpressions® stock using a Xerox® iGen4™ Press driven by a Creo® print server. The personalization featured on both the cover and interior was powered by XMPie®. The Benefits The campaign was a huge success. Just one month after launch, Club ABC Tours acquired 142 new members—resulting in $4,343 in membership revenue—in addition to 98 referrals and 31 new customer leads. But the real success was found in the number of trips they were able to schedule. During the same 30-day interval, Club ABC Tours booked 180 total passengers, generating $437,288 in revenue. Magjak has also benefited from the piece. Club ABC Tours was so happy with the results that they commissioned a second campaign. Inspired, Magjak is also looking into replacing their current static brochure with an application leveraging this variable- data-driven strategy. For samples and more information, please contact: Bruce Browning 914.468.7052 bruce.browning@magjak.com

Reed Exhibitons Multi-Channel Solution

Reed Exhibitons Multi-Channel Solution Reed Exhibitons contacted Magjak to increase tradeshow attendance. As part of the multi-channel solution, Magjak was called upon to produce a complete cross-channel marketing campaign targeted to 24 different segments within the food and hospitality industry. Program Snapshot: For each of the 24 segments, text, images and offers varied to create the most relevant message to the recipient. Segments included chefs, restaurant owners and caterers. A total of 52,000 direct mailers were produced, along with 22,800 emails. Both the direct mail and email contained a personalized URL that allowed each recipient to register to the tradeshow. Services Provided: Variable data printing Variable data email Print on-demand Database append and verification Custom Web programming & third party integration Results: The program was considered very successful by the client and attendance was the highest the year this campaign ran since 2005.

Katon Partners Direct Marketing Solution

Katon Partners Direct Marketing Solution Katon Partners partnered with Magjak to increase response rates from direct marketing. Katon Partners is a local healthcare marketing organization that was in need of fast, reliable printing and mailing services to keep up with its growth. Program Snapshot: On-demand. On time. Since partnering with Magjak, Katon is able to confidently sell more products and services, knowing that Magjak is able to produce in excess of 50,000 direct mailers per day – completely personalized and into the mail stream. Currently, Magjak produces over one million direct mailers. Services Provided: Print on-demand Telephone sales (provided by client) Personalized email (provided by client) Results: In addition to Magjak’s direct mail, Katon Partners performed email and phone follow-up, achieving a whopping 5% to 10% response rate – exponentially more than static communication or single channel.

Alliance Bernstein Personalized, Print-on-demand

Alliance Bernstein Personalized, Print-on-demand Alliance Bernstein came to Magjak to introduce new hires and changes in personnel to brokers and clients in a memorable, classy and effective way. Program Snapshot: Alliance Bernstein needed Magjak to come up with an innovative and effective way of communicating new hires and changes in personnel to their clients. Our solution, full-color 7”x5” personalized, print-on-demand announcement postcards. These attractive, digitally printed postcards include the person’s photo and contact information as well as details of the company and it’s services. The all digital workflow allows for quick turnaround — usually in 24-36 hours. The cards serve to introduce Alliance Bernstein associates to their customers and colleagues in a way that makes a memorable first impression. Services Provided: Print on-demand Variable data printing Database append and verification Mailing and fulfillment Results: The ongoing program is a hit with customers and employees. It achieves its marketing objectives — enhancing the image of the company while providing important information.

Concordia College Variable Data Marketing

Concordia College Variable Data Marketing Concordia College turned to Magjak to assist in increasing attendance of prospective students to specific campus recruitment events as a means of increasing admissions. Program Snapshot: Magjak created a variable data mailing targeted to over 2,000 local candidates. Prospective students were encouraged to respond by sending in a pre-filled in business reply card. Variable items within the mailer included: “Program of interest” text on the front Text on the back of the mailer A personalized gift certificate Pre-filled in business reply card for ease of response Services Provided: Variable data printing Print on-demand Custom perforated paper Results: According to the customer, they achieved the “best attendance ever” to their event; 40 of the 45 families that attended the open house were a direct result of the mailing.

Pitney Bowes Multi-Channel Solution

Pitney Bowes Multi-Channel Solution Pitney Bowes turned to Magjak to help increase attendance of existing clients at Open House events showcasing new technology and services. Program Snapshot: As part of the multi-channel solution, Magjak produced and mailed personalized direct mail and a follow up at open house eventsemail blast to key Pitney Bowes clients inviting them to an onsite open house showcasing various Pitney Bowes technologies and services. The direct mailers and emails introduced the event and directed recipients to RSVP at their own personalized web site that Magjak designed and deployed. The solution also let Pitney Bowes track and monitor clients' response to the invitation. Services Provided: Variable data printing Variable data email Print on demand Custom web development Results: Within 2 hours of sending the email to 2,044 people, 27 people clicked on their personal URL link - a 32% open rate. 68 people clicked on the side links in the email to learn more about the event. Mailing List size: 5220 Invitations distributed by hand: 2,500 Total attendees: 172 Total response was 2.2%, 340% higher than their previous static mailing. The event was an "overwhelming success" as per the customer.